BENNETT CERF, the late cofounder and for many years head of Random House, was my friend, but that was no particular distinction because he had thousands of them. Well pay all the court expenses, and if you win the case, youll get a royalty on Ulysses for the rest of your life. , Cerf traveled to Paris and set up an appointment with Joyce through Joyces French publisher, Sylvia Beach of Shakespeare & Company. Thus it was that he published Plato and Franz Kafka and Eu gene O'Neill along with many writers who catered to more transient public whims. Bennett's mater nal grandfather was a wholesale tobacco distributor who be queathed him a trust fund of $100,000, which came to him when he was 16 and an honors graduate of Townsend Harris High School, the public high school. I had heard Morris Ernst, the great lawyer, say one night that the banning of Ulysses was a disgrace and that hed like to wage a fight to legalize it, wrote Cerf in At Random. Every taxi driver would greet me by name, and I loved it. Cronkite refused to allow his personal beliefs to affect his job of reporting accurate news. In 1932, Random House had the rights to publish the book in the United States, and they arranged for a test case to challenge the implicit ban so as to publish the work without fear of prosecution. [1], Cerf was born on May 25, 1898, in Manhattan, New York, to a Jewish family of Alsatian and German origin. However, he soon took a job as the vice-president of Liveright's Modern Library. When President Truman and General MacArthur met, Truman and everyone around him noticed how MacArthur shook hands with Truman, rather than saluting his Commander in Chief. There was, as well, a roster of Broadway play wrights. Bennett Cerf, one of the coun try's foremost book publishers, died late Friday night at his estate in Mount Kisco, N. Y. There is this theatre festival for our coastal tourist season, and the theatre festival council were considering taking on two plays, the two you mentioned. He gave them pretty much free rein, while he took charge of major ad campaigns and finan cial dealings with the authors. These cookies will be stored in your browser only with your consent. He is known for his musical contributions to Sesame Street, for co-creating and co-producing the award-winning PBS literacy education television program Between the Lions, and for his humorous articles and books. S.J. / , Phyllis Fraserm. After Bennett Cerf died, his wife married former Mayor Robert Wagner, who also lived in the . 19351936 Rare Book & Manuscript Library. You can keep up-to-date on all our Bloomsday coverage and other literary news atIrishCentral's special books page here. He, moreover, was genuinely warmhearted and lik able and hard working, and much of his displayhis lavish houses, his devotion to Cadil lacs, his dining at Toots Shor's, his selfpublicitywas forgiven him. Cerf's talent in building and maintaining relationships brought contracts with such writers as William Faulkner, John O'Hara, Eugene O'Neill, James Michener, Truman Capote, Theodor Seuss Geisel, and others who were among the greatest writers of the day and who supported Random House just as Random House supported them. Read More: Paparazzi hounded James Joyce after his late marriage to Nora Barnacle. Appeared regularly on "What's My Line?" After the book was seized and more legal wrangling, the trial was on. What does the Venus of Willendorf statue represent? They want to know what's in the book and who wrote it. How to Distinguish Between Viable and Non-Viable Tomato Seeds for Successful Planting. Cerf takes it from there: Since that copy had to be the one that would be used as evidence, we got somebody to take it over to Europe and bring it back on the Aquitania, and had our agent down at the dock when it landed. Birthday: May 25, 1898 Date of Death: August 27, 1971 Age at Death: 73 Live Live Death Statistics Worldwide and The United States Bennett Cerf - Biography Analytical cookies are used to understand how visitors interact with the website. What kind of family did Bennett Cerf come from? Cerf later presented the book to Columbia University. Mr. Cerf was president, a post he held until 1965, when he became chairman of the board. Ms. Francis died Thursday (May 31, 2001) at Kaiser Hospital in San Francisco. Yet, in 1960, Mr. Cerf bought out Mr. Knopf for about $3million, and the two men got along well, with Mr. Knopf operating his fiefdom under Random House overlordship. To commemorate this special occasion, KarenO, a registered nurse with 35 years of experience, has started The Nightingale Project. Enter Bennett Cerf. Ginger was a first cousin to Bennett's wife, Phyllis Fraser. Published James Joyce's Ulysses in the US after winning landmark Supreme Court obscenity case. The cookie is used to store the user consent for the cookies in the category "Analytics". Promix HP (High Porosity) is a popular choice for seedlings as it is very dry. Have you heard about the sultan who left a call for seven in the morning? Green globe.svg . Somebody once asked me, 'What would you like your epitaph to be?' I've always said that I'd like it to be: He left people a little happier than they were when he came into the room. His father, Gustave Cerf, was a lithographer; and his mother, Frederika Wise, was an heiress to a tobacco-distribution fortune. Soon after Cronkite took over from his predecessor Douglas Edwards, the then 15-minute broadcast was expanded to 30 minutes, making it the first half-hour nightly news show on American network television. The aide grew more and more furious as time passed and there was still no sign of MacArthur, but Truman calmed him by saying, "Oh, don't hold this against Douglas. 2 When was Walter Cronkites last broadcast? I loved it from the start because, as I've told you again and again, I have a streak of pure ham in me and this appealed to every part of it. Late in life, he suffered the embarrassment of an expos, written by Jessica Mitford and published in the June 1970 Atlantic Monthly, denouncing the business practices of the Famous Writers School, which Cerf had founded. would be printing "a few books at random.". He was survived by his wife and sons. Bennett Cerf. After graduation, he briefly worked as a reporter for the New York Herald Tribune and for some time in a Wall Street brokerage. The easy part was stumping the panelconsisting of regulars Cerf, Dorothy Kilgallen, Arlene Francis and guess panelist Vincent Priceabout his kosher meat company. We dont pay any attention to it. But the agent persisted, I demand that you seize this book., After a short argument, the customs inspector called over his chief and said, This fellow wants me to seize this book. Then the chief started to argue; he said that was ridiculous. She died when Bennett was 15; shortly afterward, her brother Herbert moved into the Cerf household and became a strong literary and social influence on the teenager.[4]. Jan 29, 2021 #1. Everyone has a streak of pure unadulterated ham, admitted Cerf in a New Yorker profile. When he died suddenly in 1971 his wife and sons took on the task of completing the book using the . The cookies is used to store the user consent for the cookies in the category "Necessary". Bennett Cerf, the publisher and television personality who died last Friday at the age of 73, left an estate valued at more than $1million, according to his will, which was offered for probate in Manhattan Surrogate Court yesterday. However, when potting the seedlings into Promix, they need less water than before. We are as broadminded and as civilized and as sensible as you people are here. In . Husband of Phyllis Fraser This Briscoe appearance happened just as a kerfuffle between Sean OCasey, Samuel Beckett and Dublin Archbishop John Charles McQuaid had taken place. Some other publishers would know a thousand ways to get rich without having one author like that. If you have a lot of seeds to spare in one variety batch, test germination on paper towels to get an idea of what percentage of smalls might germinate in the future. Bennett Cerf doesn't.. There are several actions that could trigger this block including submitting a certain word or phrase, a SQL command or malformed data. At lunch one day in 1923 with Richard L. Simon, a Columbia contemporary who was on the staff of Boni & Live right, the book publishers, Mr. Simon confided that he was about to leave his job and, with Max Schuster, set up a new publishing venture. If we lose our case, you keep the fifteen hundred. Be sides, I like the publicity and I'm all dressed up in a dueling outfit in the ad.. 1965 "RCA". Bennett Cerf--ne of founders of Random House Publishing--I imagine Bennett got very rich. It was 40 years ago on March 6 that news anchor Walter Cronkite signed off The CBS Evening News for the final time, stating his tag line, Thats the way it is. The phrase was more than just a signature ending of his nightly newscast. Cerf graduated from Townsend Harris High School in 1916, the same public school as publisher Richard Simon, author Herman Wouk, and playwright Howard Dietz. I revel in it.. The last thing I heard from her as I got in the cab was, Someday Im going to write a book for you, Bennett, and Im going to call it My Twenty Years with a Genius-So-Called. . She's an express elevator, and doesn't stop on your floor.. I revel in it. (More on Cerf and his live on-air confrontation with Robert Briscoe on censorship later. Why is Walter Cronkite the most trusted man in America? Son of Gustave Cerf and Frederika Wise : (: Random House) . Volunteered for the U.S. Army in World War I. And youre not going to get the fifteen hundred back. . As the founder of Random House, Mr. Cerf was a leader in American publishing. Bennett Cerf, the publisher and television personality who died last Friday at the age of 73, left an estate valued at more than $1million, according to his will, which was offered for. She was 93. Bennett Alfred Cerf (May 25, 1898 August 27, 1971) was an American publisher, one of the founders of American publishing firm Random House. Cerf died in Mount Kisco, New York, on August 27, 1971, at the age of 73. The two bought the rights to the Modern Library from Boni & Liveright and went into business for themselves. Anyone can read what you share. It always takes him some time to get down from the cross.". The com pany moved to 201 East 50th Street, where Mr. Cerf had a more functional, if less grand, office. But what makes the difference with Bennett is how important he feels it is to have Philip Roth and William Styron on the list. Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. With a flair for commerce and advertising promotion, Mr. Cerf was something of a blithe spirit in the book worlda man quite different from the staid, tweedy gentlemenpub lishers who dominated Ameri can book houses prior to the nineteentwenties. He was survived by his wife and sons. , " " " '". Bennett Alfred Cerf (May 25, 1898 August 27, 1971) was an American writer, publisher, and co-founder of the American publishing firm Random House. Johnnie Ray was 63 at the time of his passing. He was born on May 25, 1898 in New York City into a Jewish family of Alsatian and German descent. They had two sons, Christopher and Jonathan. You also have the option to opt-out of these cookies. , [8], . [Howard] Dietz was a friend whom I grew up with and he's one of the funniest men I know. , , 150 . Cerf died from natural causes in Mount Kisco, on August 27, 1971, aged 73. Perelman's feuilleton "No Dearth of Mirth, Fill Out the Coupon" describes Perelman's fictionalized encounter with a jokebook publisher named Barnaby Chirp, who is a caricature of Cerf. Best known as publisher and founder of Random House. After he removed those bandages he looked like quite a vigorous fellow. es / houziz/ ) 1. a building for human habitation, esp. At the last minute he welshed.. In 1977, Random House, the company that Cerf had co-founded, posthumously published his autobiography, which he had titled At Random: The Reminiscences of Bennett Cerf. Bennett Cerf Drive, just outside the City of Westminster in Carroll County, Maryland, is named after him. ', "The New York Review of Books" . It has sold more than 600,000 copies. We use cookies to ensure that we give you the best experience on our website. [1][2][3] Cerf's father Gustave Cerf was a lithographer; his mother, Frederika Wise, was heiress to a tobacco-distribution fortune. His most recent book, published by Doubleday, was called The Sound of Laughter and he in troduced it by saying in the foreword: It is aimed straight at your jocular vein, and I can only hope that detractors will be limited to a Boeing 747.. Discover the real Ireland, how you can travel slow around the island, A journey through the historic pubs of Dublin, WATCH: 32 hours in Antrim, Northern Ireland, Catholic Church launches initiative encouraging young Irish men to consider priesthood, Ukrainian Ambassador calls on Irish people to boycott Jameson, Killarney National Park in "terrible state" after years of neglect, conference hears, Great Famine Voices 2023 Launch New Season of Films, Irish language to be spoken during King Charles III's coronation. The show, in which pan elists attempted to guess the occupations of various guests, made Mr. Cerf a national celeb rity. 2020 marks both the International Year of the Nurse and Florence Nightingale's 200th birthday, making it the perfect time to recognize and celebrate the brave and selfless nurses all over the world. With fame, or at least atten tion, focused on him, the pub lisher appeared, usually with out fee, in advertisements en dorsing such products as Yu ban coffee, L & M cigarettes, Bostonian shoes and Schiapar elli's Snuff, an aftershave lo tion. Who was CBS news anchor before Walter Cronkite? (One can only imagine what McQuaid thought of that title!) They made the series quite successful and, in 1927, commenced to publish general trade books they had selected "at random." Critical reviews of the book were pasted into a special copy, which was duly imported and seized by U.S. Customs. Our agent, frantic, said, I insist that you open that bag and search it. The inspector looked at him as though he was an absolute lunatic, and said, Its too hot., I think theres something in there thats contraband, our agent said, and I insist that it be searched., So, furiously, the fellow had to open the suitcase. Sometimes lost in the two-continent struggle, is how Ulysses finally got into the United States, thanks primarily to one Bennett Cerf, the intrepid publisher of Random House in New York. Bennett was 73 years old at the time of death. Even though he vehemently disagreed with her philosophy of Objectivism, they became life-long friends. As a subscriber, you have 10 gift articles to give each month. Cerf continued to appear occasionally on the Viacom syndicated version with Arlene Francis until his death. Some European wag - maybe French? The two went out for drinks one night and . With Mr. Com mins's counsel and Mr. Cerf's instincts, Random House began to grow into one of the giants of the books business. The appeal was denied irrevocably, and that was the end of it. Dietz countered, "But you have to remember, Mr. Mayer, I get in very late in the mornings.". Best known as publisher and founder of Random House. Reproved by his wife, who pointed out that he didn't need the money, Mr. Cerf replied: Everyone needs money. I have to remind peo ple I'm a publisher, he once said as he was being sought out for his autograph. It was then that Bennett Cerf, the man who got Ulysses into America, asked a pointed question. Another caricature of Cerf, named Harry Hubris and portrayed by Bert Lahr, appears in Perelman's 1962 play The Beauty Part. Burning fossil fuels for energy rel, Honour Nursing Professionals and Support American Farming Heritage with The Nightingale Project & True North 2022, The Nightingale Project and True North 2022: Celebrating Nurses and Preserving American Farming Heritage Another activity that set Mr. Cerf apart from his fellow book, men was his subtrade as a jokesmith. Beckettat that time the newest and most innovative Irish playwright because of his transformational Waiting for Godotwas incensed and withdrew Krapps Last Tape from the festival. The cookie is used to store the user consent for the cookies in the category "Performance". S. J. Perelman's 1945 feuilleton "No Dearth of Mirth, Fill Out the Coupon", describes Perelman's fictionalized encounter with a jokebook publisher named Barnaby Chirp. It was one of the hottest days in the history of New York. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". In one ad endorsing Heub lein's martinis, he was shown dueling with Moss Hart, the playwright. Indeed, the public side of his extroverted personality, which was exhibited for 16 years as a weekly panelist on the television parlorgame show What's My Line?, tended to obscure his almost 50 years of less conspicuous activity as a powerful shaper of the coun try's literary and cultural life. He is known for his musical contributions to Sesame Street, for co-creating and co-producing the award-winning PBS literacy education television program Between the Lions, and for his humorous articles and books. We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. https://en.wikipedia.org/w/index.php?title=Bennett_Cerf&oldid=1149092708, American book publishing company founders, Television personalities from New York City, Columbia University Graduate School of Journalism alumni, Short description is different from Wikidata, All Wikipedia articles written in American English, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 10 April 2023, at 04:27. Bennett Cerf, eminent publisher and punster, was a founder and chairman of Random House Books, a writer and editor of many humor books, and a popular panelist on television's long-running game show, What's My Line? Half of the estate was bequeathed to Mr. Cerf's widow, Phyllis, who also received the Cerf houses at 132 East 62d Street and on Orchard Road, Mount Kisco, in Westchester County. had led to its being found "a work of obscenity", "Bennett Cerf Dies; Publisher, Writer; Bennett Cerf, Publisher and Writer, Is Dead at 73", "Modern Library Giant, 80 Today, Still Active", "The Good Old Days Of The Future Of Publishing", "The Original Elite High School in New York City: Townsend Harris Hall Baruch College Archives and Special Collections", "George Foster Peabody Awards Board Members", "What's My Line? /, Manhattan, New York, United States From the anchor chair of the CBS Evening News with Walter. Cerf was known as "Bennett Snerf" in a Sesame Street puppet parody of What's My Line?. Follow him at www.dermotmcevoy.com. In 1959, Maco Magazine Corporation published what became known as "The Cream of the Master's Crop", a compilation of Cerf's jokes, gags, stories, puns, and wit. Edited compilations of humor and joke books. See the debate between Cerf and Briscoe here at the 11:40 mark: CERF: Mr. Briscoe, can I ask you a question? Bennett Cerf was born on May 25, 1898 and died on August 27, 1971. He describes them, in a lively breezy fashion, warts and all. Truck drivers would stop and yell. September 25, 1977. But to millions of television viewers, he was a wit and raconteur and a figure in the world of entertainment. But what can we do to help? [on What's My Line?] A second book, Shake Well Before Using, was published in 1949. natural causes "Modern Library Giant, 80 Today, Still Active". On the morning agreed upon, wrote Cerf, I walked into Sylvia Beachs, and there was James Joyce sitting with a bandage around his head, a patch over his eye, his arm in a sling and his foot all bound up and stretched out on a chair. CERF:[interrupting] That leaves lots of room. At that point, before Cerf can reply, moderator John Charles Daly says, Here, here! and the television controversy is over. Im sure both Bennett Cerf and James Joyce would have loved Mr. Becketts metaphor. In it, he tells wonderful stories about his authors, ranging from Ayn Rand to John. Most online reference entries and articles do not have page numbers. If he minded the loss of his king ship, he kept it to himself. Few book publishers were more widely known than Ben nett Alfred Cerf, although he was more often identified as a television personality, racon teur, joke teller, author, lecturer and partygoer than he was as the publisher of such disparate writers as James Joyce, John O'Hara and Charles Reich. *Dermot McEvoy is the author of the The 13th Apostle: A Novel of Michael Collins and the Irish Uprising and Our Lady of Greenwich Village, both now available in paperback, Kindle and Audio from Skyhorse Publishing. After Bennett Cerf died in 1971, Phyllis Cerf assumed the ownership of the townhouse and continued to live there after she remarried former Mayor Robert F. Wagner in 1975. 3 Who was CBS news anchor before Walter Cronkite? On Bloomsday, its always enlightening to remember what James Joyce went through to get Ulyssesthe ultimate dirty bookpublished. As I have been addicted to watching WHAT'S MY LINE on Youtube lately, I'll be sure to check out the Bennett Cerf interview. Cerf and Daly enjoyed a friendly feud from across the stage for the remainder of the history of the program. By clicking Accept All, you consent to the use of ALL the cookies. The elder Cerf was a French Jew. This cookie is set by GDPR Cookie Consent plugin. I'm old so I watched the show when it was on regular TV with my parents --Bennett has one of those mid-Atlantic accents but he must have had parents with very strong NY accents, so he had a strange accent. After receiving his degree along with a Phi Beta Kappa key, he got a job as a clerk in the Wall Street brokerage house of which he was a cus tomer. When Joan Crawford became a star, the first time they brought her to the [MGM] New York office, she was taken around the office and introduced to all the executives. We almost lured Joyce to America once, he wrote, but he was afraid of boats. He was so excited about meeting you, on his way here he was run over by a taxicab. We never begrudged him this. The cause of death was not immediately determined, but Mr. Cerf had recently been dis charged from Lenox Hill Hos pital following surgery. There is plenty of gossip and rather surprisingly, he goes on about not liking Dorothy Kilgallen. When was Walter Cronkites last broadcast? 2000, , "AtRandom"[1], 2008 -8,000 [2]. from Columbia's School of Journalism and began writing for The New York Herald Tribune. Bennett runs Random House as a conservative branch of show business, Mr. Epstein conceded a few years ago. Named his publishing company "Random House" because he thought they He was so enraged that as a further protest he refused to allow his plays to be performed anywhere in the Republic of Ireland.. j Bora ln IN Bom, May 25 1898 - Manhattan, New York City, New York, United States, Aug 27 1971 - Mount Kisco, Westchester, New York, United States, Gustave Cerf, Fredericka Cerf (born Wise), Helen Brown Cerf (born Nichols), Sylvia Cerf (born Sidney), May 25 1898 - New York, (Manhattan), New York, USA, Aug 27 1977 - Mount Kisco, Westchester, New York, USA, Aug 27 1971 - Mount Kisco, Westchester County, New York, USA, Sophia "sylvia" Sidney (Adopted) (born Kosow), 1910 - Manhattan Ward 12, New York, New York, USA, Manhattan, New York City, New York, United States, Mount Kisco, New York City, New York, United States, ANU Museum of the Jewish People (formerly Beit Hatfutsot) Exhibit Project, Jewish Publishers, Printers, and Book Dealers, http://en.wikipedia.org/wiki/Bennett_Cerf. one that is lived in by a family or small group of people. A major figure of American publishing for more than four decades, Bennett Cerf died in 1971. Did Bennett Cerf have children? More than 50 million copies have been sold. But there is a follow-up to the censorship of Ulysses nearly 25-years later. He appeared at colleges, clubs and conven tions, speaking on such topics as Modern Trends in Litera ture and Humor and Authors I Have Known. Describing the publisher at the lectern, Mr. Hellmann wrote in The New Yorker in 1959: He chats in a confidential nasal drawl, easy of stance, hands in pockets, feeding his audience puns, anecdotes and such teasing remarks as (in toto) John O'Hara was in our office the other day. His first wife was Sylvia Sid ney, the actress. In the early 1950s, while maintaining a Manhattan residence, Bennett and Phyllis Cerf bought an estate at Mount Kisco, New York, which became his country home for the rest of his life. Fermenting is a great way to separate viable from non-viable seeds as only the larger, viable, seeds will sink during rinsing. Shields, who fought in the GPO in 1916, How you can learn Gaelic literature and culture online with a top Irish university, The story behind Ireland's favorite song, The Cranberries "Zombie", How the Irish (and Welsh) invented romantic love. Ill give you fifteen hundred dollars, he told Joyce, with the understanding that if we legalize the book, this is an advance against regular royalties of fifteen percent. Geni requires JavaScript! Cerf claimed that of all the awards he had received in his life, he was "genuinely proud of" those bestowed on him by humor magazines The Yale Record and The Harvard Lampoon. Cerf was also known for his own compilations of jokes and puns, for regular personal appearances lecturing across the United States, and for his weekly television appearances for over 17 years on the panel game show What's My Line? A Mount Kisco street (Cerf Lane) off of Croton Avenue bears his name. 1960 (Knopf) (Pantheon), "Everyman's Library", . He had the great ability for inspiring friendship, and he was, for ex ample, on close terms equally with John Hersey and John O'Hara. (1920) from its School of Journalism. He published Atlas Shrugged, written by Ayn Rand. The fame accruing to Mr. Cerf from his uncultural roles gave him yet another occupa tionthat as a lectureplat form personality. Cerfs father Gustave Cerf was a lithographer; his mother Frederika Wise was heiress to a tobacco-distribution fortune. 1 2 3 4 -1927 "Modern Library" (Bennett Cerf), (Christopher Coombes) (Donald Klopfer). I wonder, he mused, if you'd be so anxi ous to marry my Rosalie if I didn't have a penny? I think I'd love her twice as much, vowed the suitor fervently. TimesMachine is an exclusive benefit for home delivery and digital subscribers. Last December he underwent a ma jor abdominal operation at the hospital. He was 73 years old. The book has had an enormous sale; it is one of the leading Modern Library and Vintage Giants and sells thousands of copies every year. He'd come west from Manhattan in the 1930s and stayed at the B-Bar-H Ranch, starting a yearly tradition of . This groundbreaking compilation of jokes, gags, stories, puns, and wit became recognized, in time, as the essence of Bennett Cerf and his humor. Now it has nothing to do with the Church or with the censorship body forbidding these plays. https://www.nytimes.com/1971/08/29/archives/bennett-cerf-dies-publisher-writer-bennett-cerf-publisher-and.html. In the case of the OCasey play Mr. OCasey refused to have certain technical changes made in his play, which made it impossible to put the play on within the limits of our theatre festival director. She died when Bennett was fifteen; shortly afterward, her brother Herbert moved into. In 1933, Cerf won United States v. One Book Called Ulysses, a landmark court case against government censorship and published James Joyce's unabridged Ulysses for the first time in the United States. ), Read More: Bloomsday is James Joyce's St. Patrick's Day for summer. One of the most interestingand funnychapters deals with his efforts to acquire the rights to Ulysses and getting it published. Watering every day with just a teaspoon or two works well. game show, a staple on the CBS Network every Sunday night at 10:30 p.m. for 20 years. During his time on What's My Line?, Cerf received an honorary degree from the University of Puget Sound. So everybody was very happyexcept the bluenoses, the self-appointed censors., Cerf makes one more keen observation about the superstitious Joyce. And it did not di minish his delight in, his job. What Shows Have Been Renewed or Canceled? famous for: anchorman of the CBS Evening News. 53% 47% . At least one of Mr. Cerf's endorsements was sharply crit icized in public, and that was his membership on the Guid ing Faculty of the Famous Writers School of Westport, Conn., a mailorder concern that purports to teach writing. A third generation New Yorker, Cerf was born in 1898, growing up with friends such as Broadway composer Richard Rodgers and Donald Klopfer, Cerf's future business partner. He married Hollywood actress Phyllis Fraser, a cousin of Ginger Rogers, on September 17, 1940. Beverly Cole of Town Real Estate at 132 E 62nd St., a house that has been owned by Bennett Cerf, .

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